SOCIAL MEDIA SELLING
Let's face it, social media is here to stay. Social media has become a platform that is easily accessible to anyone and anywhere. It offers a cheap, convenient and efficient platform for marketing and sales professionals to grow brand awareness, implement marketing campaigns, attract new customers and build stronger relationships with existing customers. In this blog we discuss how you can leverage social media to grow your business. Follow the steps below to master the art of social selling.
1. SOCIAL MEDIA SELLING: Who is your target audience?
Before creating and sharing content, or posting comments, begin with identifying who your ideal target audience is. Do research to determine your target audience, be as specific as you can. What industry are they from? How big are they? Where are they located? What gender and ages are you targeting?
Secondly, identify the social groups your customers belong to. For example if your customers are technology entrepreneurs you can find them in start-up technology blogs. Once you identify the social groups, start researching how you can reach out to these groups. For example, can these groups be found in LinkedIn or Facebook?
2. SOCIAL MEDIA SELLING: Finding the right channels
One of the most productive strategies to become a better social seller is to find the right social media channel. In step 1 you identified the different social groups you will be targeting. Now you have to research where you can reach them. Think about all the social media platforms you can leverage like Facebook, Twitter, LinkedIn, YouTube, Foursquare, Google Plus and the list keeps going…
Think about which channels are the most appropriate and productive to reach out and connect with your customers. If your customers are business professionals, LinkedIn might be a most appropriate channel. If your customers are fashion lovers or foodies, perhaps Facebook or Instagram are useful platforms.
3. SOCIAL MEDIA SELLING: Produce meaningful content and engage
You are now ready to produce content and engage your potential customers. In order to build trust and a sufficient online following, you will need to post fresh, relevant and quality content often. Develop content that is engaging and useful to the groups. Create content that addresses a challenge or problem that your current and prospective customers may be experiencing, then show how your product or service can provide a solution.
It is important to regularly produce high-quality content, but it's also important to engage with other bloggers, businesses, and the readers. "Like" the comments and posts of others and share other quality content that is relevant to your industry. Start becoming an expert and thought leader within these social groups you are contributing to. After you have developed expertise and trust in the group, customers will be happy to start trying your products or services you offer.
4. SOCIAL MEDIA SELLING: Provide a call to action
The final step is to provide your members with a call to action. Connect your posts, ads, and other relevant icons to your website where you can conduct more traditional "hard sell" strategies. Once you win new customers, follow those who buy from you and send them a tweet or post of appreciation. They will then be more likely to share how they're using your product or service with their social-media followers. You can invite them to do this sharing, too.
Leveraging the power of social media selling will help elevate your audience and customer base in a significant way. Social media has been traditionally known for its "soft selling" approach. Instead of “hard selling” and trying to aggressively promote your brand in your blogs or posts, contribute to your groups, build reciprocity and explain how your service or product can make life easier for members.
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