Free PR for Your Business
Every business likes good PR, but to get good PR you don’t have to spend thousands of dollars. In fact, the only thing better than good PR is free PR. Sound too good to be true? Well, it’s not, because there are some tips and tricks that can help to generate buzz, get people to know your brand, and give you free advertising.
One of the things you can do is have your business make a splash by having something news worthy. It may seem simple but it’s actually critical - if you don’t have anything to report or anything to advertise then public relations isn’t going to do anything for you. If you have nothing to report, you have no need for public relations concerning it. So step one is to have something that you want to advertise and make public, and ideally, it’s something that will generate shares and interest.
How to Get Free PR for Your Business?
Now that you know you need to have a new buzzworthy business item to make known, how can you start getting that free interest coming your way? One thing you can do is to build up a network with bloggers, journalists, publishers, or others who can help start to get the word out there. These groups of people always need content to write about so if you have something special about your business, you can get free advertising and they get a good story. However, it is not enough just to Google journalists; you need to find the right ones. If your business specializes in furniture, then going to a food journalist is not your best bet.
How can you find the right people to help you with your PR? The easiest way is to find individuals who write about businesses like yours. Doing a simple internet search of individuals who write about your industry, developments, tips, or social commentary on them are the ideal people to approach since you will be giving them a story in a field they are already working in. Collecting their names and emails is usually fairly simple since most will have it on their articles; however, if you need to search a little deeper, try LinkedIn.
What is great about finding journalists and publishers in your industry is that their readers are the ones most likely to want your products or service. So this is not just a chance for you to form networks but also to reach directly to the customers who will be most interested in your business since they will be the ones reading these articles.
What’s important is that these online articles always have a link back to your main site so interested customers can find you quickly after they have read about your news worthy story. Forming relationships with journalists will not just be good in the short term but as you keep giving them good stories or insider tips on the industry, you create a powerful network that will spread your name far and wide and the best part is, that it will happen for free!
If you found this blog useful, please have a look at the rest of our brief but straight to the point sales blogs by WhizLeads.com.