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How to Get Free PR for Your Business

How to Get Free PR for Your Business

Free PR for Your Business

Every business likes good PR, but to get good PR you don’t have to spend thousands of dollars. In fact, the only thing better than good PR is free PR. Sound too good to be true? Well, it’s not, because there are some tips and tricks that can help to generate buzz, get people to know your brand, and give you free advertising.

TIPS TO IMPROVE SALES PERFORMANCE: INCREASING SALES WITH ARTIFICIAL INTELLIGENCE (AI)

One of the things you can do is have your business make a splash by having something news worthy. It may seem simple but it’s actually critical - if you don’t have anything to report or anything to advertise then public relations isn’t going to do anything for you. If you have nothing to report, you have no need for public relations concerning it. So step one is to have something that you want to advertise and make public, and ideally, it’s something that will generate shares and interest.

How to Get Free PR for Your Business?

Now that you know you need to have a new buzzworthy business item to make known, how can you start getting that free interest coming your way? One thing you can do is to build up a network with bloggers, journalists, publishers, or others who can help start to get the word out there. These groups of people always need content to write about so if you have something special about your business, you can get free advertising and they get a good story. However, it is not enough just to Google journalists; you need to find the right ones. If your business specializes in furniture, then going to a food journalist is not your best bet.

MASTER BRANDING AND INCREASE SALES

How can you find the right people to help you with your PR?  The easiest way is to find individuals who write about businesses like yours. Doing a simple internet search of individuals who write about your industry, developments, tips, or social commentary on them are the ideal people to approach since you will be giving them a story in a field they are already working in. Collecting their names and emails is usually fairly simple since most will have it on their articles; however, if you need to search a little deeper, try LinkedIn.

What is great about finding journalists and publishers in your industry is that their readers are the ones most likely to want your products or service. So this is not just a chance for you to form networks but also to reach directly to the customers who will be most interested in your business since they will be the ones reading these articles.

Free PR for Your Business

THE ART OF SOCIAL MEDIA SELLING

What’s important is that these online articles always have a link back to your main site so interested customers can find you quickly after they have read about your news worthy story. Forming relationships with journalists will not just be good in the short term but as you keep giving them good stories or insider tips on the industry, you create a powerful network that will spread your name far and wide and the best part is, that it will happen for free!

If you found this blog useful, please have a look at the rest of our brief but straight to the point sales blogs by WhizLeads.com.

How to Find Good Sales Blogs, and What You Need to Know

How to Find Good Sales Blogs, and What You Need to Know

Sales blogs have been around for many years now and there are huge amounts of useful information to be found on them.  But many are also full of tripe. Blogs are used for everything and are everywhere; you can find blogs on auto insurance or birthday flowers, but you may wonder, why worry about them? Actually blogs are becoming a primary mode of research because of their variability and because different blogs can offer different perspectives on a common topic.

Think of sales for instance - there are hundreds, maybe even tens of thousands of blogs on the subject and topics relating to it. Inside that mass is a lot of useful information from sales insiders who made it big, found the key to boosting sales or lead generation, or perhaps even wrote a blog that answers a long time issue you have been having. With all that information out there and more being made every day it is an important research tool to let you learn more but in an easy to digest format.

Readability

So if you are someone interested in learning more about sales or how to improve your craft but want to find the best, what are some of the top things to look for in a blog before you subscribe? Well, readability is a huge one. Many people read blogs before bed or first thing in the morning, so they are not looking for lengthy essays - they want the quick and dirty on their topic and even learn some good tips. So finding a blog that delivers this to you is key.

Regular updating

This is another great one you should consider - before you subscribe to a blog is it regularly updated? Does this person provide you with a steady stream of new ideas or insight into your sales world or was that one good article you read their only one? You need someone who will update their work often and keep generating new content so you can keep learning. A good rule of thumb is if they haven’t posted roughly every two weeks than you should find a better, more reliable blog to subscribe to. It’s both quality and quantity in this case.

Share-ability

Was the content powerful, moving, soul changing? Well that might be too much to ask from any sales blog but really was it something you would share with others? This is a big key as to whether it is good, useful, or applicable information - whether you were willing to share some of the blogs with others through a social media site or send it through email. If the blogger is doing great work, stays on track and writes just what you need in your sales world then you should be sharing it regularly with others who could learn from it.

So if you need to find a good blog that fits your needs and helps to both entertain and teach you, then follow these tips and you will be able to put the experience of others into your pocket. If you found this blog useful, please have a look at the rest of our brief but straight to the point sales blogs by WhizLeads.com.

When to Call Your Sales Lead?

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When to Call Your Sales Lead?

WHEN TO CALL YOUR SALES LEAD?

Sales leads are unfortunately just that, leads. It may be your job to convert those leads into sales and this is where you have to apply some science, art, intuition, and know-how to make sure you turn that interested person into a lifelong customer. So what are some of the most important factors? The relationship they have with you or your business is a big one; if it is just a lead it’s likely a new relationship that you have to grow and foster.

TIPS TO IMPROVE SALES PERFORMANCE: INCREASING SALES WITH ARTIFICIAL INTELLIGENCE (AI)

The single most important thing, though, is that first follow-up call. Now do not think of yourself as a cold caller; you are not and you are not a telemarketer, as you have in fact been invited by the individual or business to reach out to them and give your pitch. Use this initial desire as your advantage as the lead is genuinely interested in what you are offering.

This leads us to the call itself - when should you do it? Although the lead gave you their phone number and maybe if the form was forward thinking even a box with a best time to call note in it. However, this is no guarantee you will reach someone. Call at a bad time and you can start the whole relationship off on the wrong foot, so when is the best time to call?

WHEN TO CALL YOUR SALES LEAD

CALL YOUR SALES LEAD

Part of picking the right time starts with picking the right day and those days are Wednesdays or Thursdays. Why those two days? Well you certainly do not want to call on a weekend, because most people are off from work, not wanting to think about work, and just taking the time to relax. Calling to talk work when they are off is a recipe for disaster.

MASTER BRANDING AND INCREASE SALES

The same is true for calling on Friday as they are likely to be beginning the disengagement for the weekend and don’t intend to make any important plans right before a couple days off.

Monday and Tuesday pose the reverse issue. They are beginning to reengage with their work, planning their load for the week ahead and working on projects that they didn’t finish Friday. So that leaves the slump days of Wednesday and Thursday for reaching out. Studies show that if you call on these days between 8-9am or 4-6pm your odds are significantly higher of making a connection and connections help lead to sales.

WHEN TO CALL YOUR SALES LEAD

HOW TO GET FREE PR FOR YOUR BUSINESS?

You may be surprised to learn that all stats aside, there is one bigger factor in whether calling a lead will turn into sales or not. It is not the time of day or the hour, but rather the most significant factor is how long the time is between when they give you their information to when you call. The fact is simple, sooner is better. Of course this makes perfect sense - you have to strike while the iron is hot. They have reached out to you and given you a good lead and they want to hear back in a timely manner. So don’t keep them waiting. If you follow these simple tips you will help change sales leads into deals closed.

If you found this blog useful, please have a look at the rest of our brief but straight to the point sales blogs by WhizLeads.com.

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