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Master Branding and Increase Sales


Master Branding and Increase Sales

Master Branding and Increase Sales

INCREASE SALES: Branding is the way your customers identify your business. It is how your customers recognise and experience your business. Your brand should reflect what your business stands for and what sets it apart from your competitors. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs which is why having an effective branding strategy is very important. In this blog we discuss some basic principles behind building a successful to produce sales.


1.    INCREASE SALES: What does your Brand stand for?

Start by identifying what your brand stands for. Consider the size of the market and who your potential customers are and research these customers and learn their needs, habits and desires. Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. Link these needs and desires back to your brand. Think about what the key messages you want to communicate about your brand with your marketing efforts.

2.    INCREASE SALES: Be convinced of your own Product

The secret to successfully selling your product or service is simple, it begins when you realise that you need to use your product or service yourself. The first sale is always to you. If you’re not absolutely convinced of the value you bring to your customer, why should your customers be convinced? Customers will buy with three elements in mind quality, price and service. An easy rule to remember to bring value to your customer is to offer $1.50 value whenever a customer pays $1.



3.     INCREASE SALES: Great Brands are built over time

There are relationships that are rock solid because they have been earned by having an exceptional product or service. While you need to have a high degree of persistence when selling and marketing your product, you must make sure that the product offering is exceptional before simply being persistent about pushing their product.

If the product you are selling is the best in its segment for a price that is set fairly, then the sale should be the easiest part. It won’t require higher than reasonable degrees of persistence to sell and, certainly, there won’t be the need to “ram it down the throat” of potential buyers. Great brands are built over time.

4.    INCREASE SALES: Networking and Personal Branding

To market your product effectively, you must establish credibility and develop personal contacts, which begin with effective lead generation. One of the most effective technique is to use your networks to get referrals. The more well-known you are the more you can expect to gain referrals. Pay attention to the care and the feeding of the long-term relationships in your network; nurture them and keep them strong and healthy.

Become a thought leader in your market and on your own personal brand. Offer educational content and engage your potential customers. You can use social media to spread the word through content. In order to build trust and a sufficient online following, you will need to post fresh, relevant and quality content often. After you have developed expertise and trust in your market, potential customers will be happy to start trying your products or services you offer.


5.    INCREASE SALES:  Use the Power of Social Media

Social media has become a platform that is easily accessible to anyone and anywhere. It offers a cheap, convenient and efficient platform for marketing and sales professionals to grow brand awareness, implement marketing campaigns, attract new customers and build stronger relationships with existing customers. Whether it be using Facebook, Twitter or LinkedIn use social media as a platform to get your message across. Leveraging the power of social media selling will help elevate your audience and customer base in a significant way.



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How to Get Free PR for Your Business

How to Get Free PR for Your Business

Free PR for Your Business

Every business likes good PR, but to get good PR you don’t have to spend thousands of dollars. In fact, the only thing better than good PR is free PR. Sound too good to be true? Well, it’s not, because there are some tips and tricks that can help to generate buzz, get people to know your brand, and give you free advertising.


One of the things you can do is have your business make a splash by having something news worthy. It may seem simple but it’s actually critical - if you don’t have anything to report or anything to advertise then public relations isn’t going to do anything for you. If you have nothing to report, you have no need for public relations concerning it. So step one is to have something that you want to advertise and make public, and ideally, it’s something that will generate shares and interest.

How to Get Free PR for Your Business?

Now that you know you need to have a new buzzworthy business item to make known, how can you start getting that free interest coming your way? One thing you can do is to build up a network with bloggers, journalists, publishers, or others who can help start to get the word out there. These groups of people always need content to write about so if you have something special about your business, you can get free advertising and they get a good story. However, it is not enough just to Google journalists; you need to find the right ones. If your business specializes in furniture, then going to a food journalist is not your best bet.


How can you find the right people to help you with your PR?  The easiest way is to find individuals who write about businesses like yours. Doing a simple internet search of individuals who write about your industry, developments, tips, or social commentary on them are the ideal people to approach since you will be giving them a story in a field they are already working in. Collecting their names and emails is usually fairly simple since most will have it on their articles; however, if you need to search a little deeper, try LinkedIn.

What is great about finding journalists and publishers in your industry is that their readers are the ones most likely to want your products or service. So this is not just a chance for you to form networks but also to reach directly to the customers who will be most interested in your business since they will be the ones reading these articles.

Free PR for Your Business


What’s important is that these online articles always have a link back to your main site so interested customers can find you quickly after they have read about your news worthy story. Forming relationships with journalists will not just be good in the short term but as you keep giving them good stories or insider tips on the industry, you create a powerful network that will spread your name far and wide and the best part is, that it will happen for free!

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How to Find Good Sales Blogs, and What You Need to Know

How to Find Good Sales Blogs, and What You Need to Know

Sales blogs have been around for many years now and there are huge amounts of useful information to be found on them.  But many are also full of tripe. Blogs are used for everything and are everywhere; you can find blogs on auto insurance or birthday flowers, but you may wonder, why worry about them? Actually blogs are becoming a primary mode of research because of their variability and because different blogs can offer different perspectives on a common topic.

Think of sales for instance - there are hundreds, maybe even tens of thousands of blogs on the subject and topics relating to it. Inside that mass is a lot of useful information from sales insiders who made it big, found the key to boosting sales or lead generation, or perhaps even wrote a blog that answers a long time issue you have been having. With all that information out there and more being made every day it is an important research tool to let you learn more but in an easy to digest format.


So if you are someone interested in learning more about sales or how to improve your craft but want to find the best, what are some of the top things to look for in a blog before you subscribe? Well, readability is a huge one. Many people read blogs before bed or first thing in the morning, so they are not looking for lengthy essays - they want the quick and dirty on their topic and even learn some good tips. So finding a blog that delivers this to you is key.

Regular updating

This is another great one you should consider - before you subscribe to a blog is it regularly updated? Does this person provide you with a steady stream of new ideas or insight into your sales world or was that one good article you read their only one? You need someone who will update their work often and keep generating new content so you can keep learning. A good rule of thumb is if they haven’t posted roughly every two weeks than you should find a better, more reliable blog to subscribe to. It’s both quality and quantity in this case.


Was the content powerful, moving, soul changing? Well that might be too much to ask from any sales blog but really was it something you would share with others? This is a big key as to whether it is good, useful, or applicable information - whether you were willing to share some of the blogs with others through a social media site or send it through email. If the blogger is doing great work, stays on track and writes just what you need in your sales world then you should be sharing it regularly with others who could learn from it.

So if you need to find a good blog that fits your needs and helps to both entertain and teach you, then follow these tips and you will be able to put the experience of others into your pocket. If you found this blog useful, please have a look at the rest of our brief but straight to the point sales blogs by