Viewing entries in
branding

Tips to improve sales performance: Increasing Sales with Artificial Intelligence (AI)

Comment

Tips to improve sales performance: Increasing Sales with Artificial Intelligence (AI)

Tips to improve sales performance:
Earlier this year the Japanese insurance company Fukoku Mutual Life replaced 34 of its staff with IBM’s Watson Artificial Intelligence program. Artificial Intelligence (AI) is here to stay and is disrupting professional services including banking and finance, legal services and now even sales and marketing. Artificial Intelligence or AI is intelligence by machines which aims mimic human cognitive functions like learning, language and problem-solving.

Tips to improve sales performance

According to a Harvard Business School study companies that use artificial intelligence in sales have helped increase leads by 50%. But this is just the beginning. Using AI techniques like machine learning, predictive analysis and natural language, AI helps sales reps generate high quality leads, automate tasks and produce meaningful insights about their leads and customers – enhancing the sales toolkit and solutions.

Tips to improve sales performance

Tips to improve sales performance

Rather than trying to substitute the role of a sales rep, AI instead provides sales reps tools to help increase sales.  According to Harvard, sales professionals will continue to be crucial to the sales process even as they adapt to working with AI. There is still a place for the sales rep as algorithms cannot replace the human touch, manage exceptions, tolerate ambiguity and use judgement and intuition to deal with customers.

MASTER BRANDING AND INCREASE SALES

Natural language allows companies to also automate and personalize messages. We are already seeing many e-commerce companies using bots to service new and existing customers. These bots can handle complex masses of data about individuals (e.g. their age, gender, what type of products they enjoy) and can pinpoint exactly who is most likely to engage with their product.

AI is disrupting online shopping. For some online shoppers, they no longer have to waste time browsing endlessly for items or services they seek when they can now be picked out for you. By 2020 customers will manage 85% of their relationship with an enterprise without interacting with a human.

Tips_to_improve_sales_performance_2

 

Sales and CRM companies, like WhizLeads are enabling users to leverage AI and machine learning to help increase sales. For example, WhizLeads uses live social media data about our user’s customers and leads and analyses this data using machine learning to generate up to date and meaningful insights about the customer’s personalities, mood, consumer needs, language style and values. These insights are powerful for our users and provides them an edge over their competitors as they can build trust, intimacy and understand their customer’s needs, moods and interest on a deeper level.

HOW TO GET FREE PR FOR YOUR BUSINESS

In the knowledge economy data and information is king, companies can harness big data and use it to analyse trends and generate insights about your customers. Artificial intelligence will enhance the sales process and increase your sales – its about time you give it a go.

If you found this blog useful, please have a look at the rest of our brief but straight to the point sales blogs by WhizLeads.com.

Comment

Master Branding and Increase Sales

Comment

Master Branding and Increase Sales

Master Branding and Increase Sales

INCREASE SALES: Branding is the way your customers identify your business. It is how your customers recognise and experience your business. Your brand should reflect what your business stands for and what sets it apart from your competitors. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs which is why having an effective branding strategy is very important. In this blog we discuss some basic principles behind building a successful to produce sales.

THE ART OF SOCIAL MEDIA SELLING

1.    INCREASE SALES: What does your Brand stand for?

Start by identifying what your brand stands for. Consider the size of the market and who your potential customers are and research these customers and learn their needs, habits and desires. Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. Link these needs and desires back to your brand. Think about what the key messages you want to communicate about your brand with your marketing efforts.

2.    INCREASE SALES: Be convinced of your own Product

The secret to successfully selling your product or service is simple, it begins when you realise that you need to use your product or service yourself. The first sale is always to you. If you’re not absolutely convinced of the value you bring to your customer, why should your customers be convinced? Customers will buy with three elements in mind quality, price and service. An easy rule to remember to bring value to your customer is to offer $1.50 value whenever a customer pays $1.

HOW TO GET FREE PR FOR YOUR BUSINESS

How_to_INCREASE_SALES

3.     INCREASE SALES: Great Brands are built over time

There are relationships that are rock solid because they have been earned by having an exceptional product or service. While you need to have a high degree of persistence when selling and marketing your product, you must make sure that the product offering is exceptional before simply being persistent about pushing their product.

If the product you are selling is the best in its segment for a price that is set fairly, then the sale should be the easiest part. It won’t require higher than reasonable degrees of persistence to sell and, certainly, there won’t be the need to “ram it down the throat” of potential buyers. Great brands are built over time.

4.    INCREASE SALES: Networking and Personal Branding

To market your product effectively, you must establish credibility and develop personal contacts, which begin with effective lead generation. One of the most effective technique is to use your networks to get referrals. The more well-known you are the more you can expect to gain referrals. Pay attention to the care and the feeding of the long-term relationships in your network; nurture them and keep them strong and healthy.

Become a thought leader in your market and on your own personal brand. Offer educational content and engage your potential customers. You can use social media to spread the word through content. In order to build trust and a sufficient online following, you will need to post fresh, relevant and quality content often. After you have developed expertise and trust in your market, potential customers will be happy to start trying your products or services you offer.

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 101

5.    INCREASE SALES:  Use the Power of Social Media

Social media has become a platform that is easily accessible to anyone and anywhere. It offers a cheap, convenient and efficient platform for marketing and sales professionals to grow brand awareness, implement marketing campaigns, attract new customers and build stronger relationships with existing customers. Whether it be using Facebook, Twitter or LinkedIn use social media as a platform to get your message across. Leveraging the power of social media selling will help elevate your audience and customer base in a significant way.

How to INCREASE SALES

HOW TO FIND GOOD SALES BLOGS, AND WHAT YOU NEED TO KNOW

If you found this blog useful, please have a look at the rest of our brief but straight to the point sales blogs found on www.whizleads.com. Whizleads is an app designed to increase sales through lead generation and sales intelligence. With Whizlead's sales intelligence and lead generation features users can proactively generate and research their leads and gather customer intelligence.

Comment